Jay runs a very successful practice in Hertfordshire. Some of the challenges facing Jay were around the issue of him being the only optometrist and the owner of the practice. Often he would be working away in the consulting room, whilst the front of house team needed developing so that they could make the right decisions for the patients. By implemneting a communications strategy, the practuce team now continually develop their knowledge and skills, working as a team to produce great results for both the practuce and the patients. Each member of the team feels more valued tha ever before, which in tune heas lead to improved sales for the business. This additional revenue has allowed Jay to reward the team for their efforts - a win:win all round.